Panasonic is investing nearly $5B on EV Batteries, supply chain software, and channels for new growth in the company with a legacy in consumer electronics. CEO Yuhi Kusumi said that when looking for Panasonic's new direction they “considered what society will look like in 2030 and back-cast from there.” This brings focus to the EV battery business, which is reportedly looking to expand to US manufacturing. This change in Panasonic is coupled with a new CEO as of April 2021 and the shift to a holding company structure.