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Thursday, February 16, 2023

For GM, The EV Race Is A Marathon: Analysts Say Long-Term Approach Could Give Edge Over Competitors

General Motors has hit roadblocks as it works to ramp EV production, but analysts say that doesn’t mean the automaker’s playing catch up.

Ultium Cells, GM’s joint venture with LG Energy Solution, began producing batteries designed for the automaker’s EV platform at its first plant in Ohio in late August.

But in October, CEO Mary Barra delayed plans to produce 400,000 EVs in North America by six months after being unable to scale battery production as quickly as expected, in part because it took longer to train its 1,000-plus workforce. Cells from the Ohio plant were needed to accelerate production of its existing EV models, including its Hummer pickup which is nearing a two-year ramp up.

While GM now expects vehicle production to increase in the second half of 2023, in line with its Ultium plant launches, the automaker’s timeline lags behind others in the EV space.
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