ADPPA would have significant impacts on vehicles of all sizes because it would draw a bright line between the current system (automakers can collect and sell data to third parties without having to tell drivers) and a new model which would require 'express affirmative consent.'
Consumers would also have the right 'to access, correct, delete, and transfer covered data that pertains to them.' An auto exec said 'most automakers made zero profits on consumer data even with the loose laws...now they'll actually have to figure out how to make money and their internal audits on this are going to be sky-high.'