Ford's strategy of targeting the pickup truck segment for its early electric vehicle efforts seems to be targeting competitors Tesla, GM, and Rivian as it seeks to make a name for itself on the new electric F-150. The electric F-150 already has 200,000 reservations and Ford plans to deliver 600,000 electric vehicles worldwide by the end of 2023. The competition in the pickup EV sector will include F-150 Lightning must take on Rivian's R1T and GM's GMC Hummer EV.
